traffic from Google Discover, hii everyone today we are discussing about core of Google Discover mean what is Google Discover and how it works from which we getting thousands and millions of traffic from it, let’s figure out how to crack the Google discover code
What is Google discover |Google discover
Google discover is a Content feed that is AI powered when I say AI powered what it does is it uses information from a reader what they particularly like to read about topics that they are frequently searching for and recommends content to them in a feed
Where is Google discover visible
Google discover would be visible say for example if you’re using an Android smartphone when you go google browser and swipe right from the home screen you’ll see the Google discover feed there.
similarly if you have the Google app on your iPhone that’s where you’ll see the Google feed so everything that you are you have been reading or you’ve been searching for Google will recommend similar articles in Google discover feed features.
Google discover has huge potential when it comes to news and media publishers because it changes how content is consumed by readers for example compared to someone searching for a particular page and then reading it.
it’s simply recommended based on How likely they are to read it.
If you are a football fanatic who constantly searches for the latest football matches scores and stuff Google’s feed is going to start recommending you football related articles based on your search history your likelihood of reading the latest football match updates.
Even opinion pieces on these topics and as a result people are more likely to click on this content because they’re interested in it.
Web Stories
They’re not even searching for it so in order to rank very very well for Google discover a hack would be to create web stories a of course articles will feature in Google discover.
web stories in my experience feature more often and have better results and it’s beneficial for a publisher to do web stories because they also require less time.
Major diffrence between web Stories & Insta stories
Web Stories
Web Stories are very very small snackable content and they’re highly engaging another reason for the popularity of the web story is its aspect ratio so because it has the 9 is to 16 aspect ratio it pretty much takes the entire uh screen of the mobile phone giving the readers an immersive experience of it .
- web stories they are going to be live forever so these are sharable can be clicked at any time and Publishers will get much higher return.
Insta stories
Instagram stories so you will be able to click on a carousal of sorts and look at multiple posts that you can create now these are very very small snackable content and they’re highly engaging another reason for the popularity.
- Insta stories typically Will Survive only for 24 hours and once the time is up these will disappear.
Why Google Discover?
audience that is already consumed your content and likes it now I’m talking about both direct audience as well as fly by visitors they will be served your content again and the beauty of it is that you do not have to compete with competitors on a Sur page if a particular audience reads an article spending a lot of time on your website Google is more likely to recommend them other articles that it might seem is relevant to the same reader now as a publisher you would be curious on how a Google Discovery feed is generated for a particular reason.
Important factors
these are the three factors that Google basically looks at when recommending content
- website :- kind of websites they frequent what kind of Articles they read what kind of topics they follow so this is taken into account and they kind of create a profile of what a particular reader likes to read about their location is also very very important
- Topics :- what are the topics you follow Google also allows you to modify the topics you follow in the Google feed itself as a result it improves its accuracy over time
- Content :- If you know about content that is content is king website or any other services platform which are getting client and engage with costomer. If you getting more traffic on our website so you can create more content related to your topic, Write all kinds of content related to that topic.
Format for Google Discover
there are four formats that work on Google discover.
- Articles
- Web stories
- YouTube videos and shots
- Ads campaigns
now as a publisher if you experiment with all these different formats you’re increasing your chances that your content appearing on Google discover feed.
Google Optimization or SEO
there are multiple ways to optimize for Google discover let’s go over them one by one.
you need to go in depth in the article or your point that you’re putting across simply rehashing what other Publishers have published is not going to cut it anymore to do.
Content Quality
I know content is a king but these are not sufficient for readers, till reader age engaging when you create quality content
I would first want you to optimize the quality of your content and this rule applies pan format so whether it’s an article a web story or it’s a YouTube video or short the quality of content.